Whatever your ultimate goal might be, keep in mind that incorporating different types of videos in your content mix can help you get your audience more invested in your brand, attract new followers, and build a solid presence on Twitter.Ģ. You can share original marketing pieces to improve brand awareness, like how-to tutorials and product videos, livestream from your offices to give your audience a special peek “behind the curtains” and humanize your brand, or even use funny GIFs in your Tweets to spice up your interactions. Well, it’s all going to depend on your business’s needs, but there are many different options, really. So, how can your company leverage video content on Twitter? Especially to drive user engagement and enhance your branding efforts. So, considering this impressive Twitter video marketing statistic for 2024, the social media app is turning into one of the most fertile grounds to implement effective video marketing campaigns. People watch 2 billion videos on Twitter every dayĮven though Twitter is a text-based platform, video is becoming a central piece of what’s happening on the site, so much so that video has experienced a 67% year-over-year growth ( source). Product-focused videos see a 24% increase in positive interest and 34% in click intentġ. Twitter ads with video are on average 50% cheaper in terms of cost-per-engagement Time spent on viewing ads is 26% higher on Twitter than on other leading platforms Tweets with video get 10X more engagement than those without it 32% of Twitter users cited “watching Video” as one of their primary activities on the platform Sound-off videos can drive 28% longer view time with mobile viewers Product videos see a 24% increase in positive interest and 34% in click intent The ideal video ad length on Twitter sits between 6 to 15 seconds Twitter video ads are on average 50% cheaper in terms of cost-per-engagement Time spent on viewing ads is 26% higher on Twitter than on other platforms 93% of video views on Twitter happen on mobile Tweets with video get 10X more engagement than those without Video views on Twitter have increased a whopping 62% in 2020 32% of Twitter users cited “watching Video” as one of their primary activities People watch 2 billion videos on Twitter every day To help you with that, here at Yum Yum Videos, we’ll go over some of the most relevant Twitter video marketing statistics for 2024 and provide important insights into what they mean and how you can use them to plan a solid strategy! So, if you want to succeed and make the most out of the site, you need to keep up with its latest trends and statistics to make informed decisions and choose the right strategies. However, tweeting and using the platform as a brand-builder tool are two entirely different things. An approach that 145 million people use daily to check the latest news, voice their opinions, watch viral videos and memes, or exchange messages with brands they like.įor businesses and content creators, Twitter stands as a powerful communication channel that can help them create meaningful interactions with their audiences, effectively promote their products, engage prospects, and grow their online presence. The great thing about Twitter is that it offers a very casual and “ in the moment” approach to social media content.
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